Working with people, businesses and organisations to strategically plan and execute AI powered projects

Santiago Vela Gomez (Santi Vela), Markets Engineer, International Lecturer and Digital Marketing Specialist With Over 20 Years Of Global Experience in Business Intelligence and Analytics. He leads innovation and excellence through the development and implementation of a holistic AI powered vision and strategy for business leaders and companies across Asia-Pacific. Santi also has full accountability for establishing and managing SoD’s eCommerce and Digital Experience in Australia. Santi is a recognised AI subject matter expert and advisor to Senior and Executive Leadership relating to governance, ethics and regulations, ensuring the appropriate management systems are in place including new AI policies.

Over 20 years of global experience in Business Intelligence and Digital Marketing with a special focus on digital transformation through technology and data.
Global Lecturer in Digital Marketing and Advanced Analytics in ILSC Education Group (Canada), Institute of Digital Marketing, Kaplan Business School (Ireland), Box Hill Institute (Australia),Original Campus (Australia) Ningbo School of Foreign Affairs (China), Clariden Executive Education (Singapore), SOD (Australia) and Lonsdale Institute (Australia)
Inbound Certified by HubSpot and awarded as Marketing Specialist by VETTASESS Melbourne.

Before joining the multinational PACCAR Inc. as a Digital Marketing Specialist, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and a Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. He has also been a regular keynote speaker on international marketing, advanced predictive analytics, artificial intelligence, augmented analytics, marketing analytics and data visualization. His current research and practice include WEB3, advanced predictive augmented analytics, AI-powered Digital Marketing and human-centred design.