Working with people, businesses and organisations to excel in AI powered Learning and Teaching


Santi Vela, International Lecturer and Digital Marketing Specialist With Over 20 Years Of Global Experience In Business Intelligence And Analytics. He leads innovation and excellence through the development, implementation and operationalisation of a holistic AI vision and strategy for business leaders and companies across Asia-Pacific. Santi also  has  full accountability for establishing and managing SoD’s first AI Incubator for International Students in Australia, leading a multi-disciplinary team, Santi translates and executes his vision  by harnessing and collaborating with top educators and business leaders across the world, by research, teaching and Learning AI technology solutions to deliver real business benefits. Santi is a recognised AI subject matter expert and advisor to Senior and Executive Leadership relating to governance, ethics and regulations, ensuring the appropriate management systems are in place including new policies.

  • Over 20 years of global experience in Business Intelligence and Digital Marketing with a special focus on digital transformation through technology and data.
  • Global Lecturer in Digital Marketing and Advanced Analytics in ILSC Education Group (Canada), Institute of Digital Marketing, Kaplan Business School (Ireland), Box Hill Institute (Australia),Original Campus (Australia) Ningbo School of Foreign Affairs (China), Clariden Executive Education (Singapore), SOD (Australia) and  Lonsdale Institute (Australia)
  • Inbound Certified by HubSpot and awarded as Marketing Specialist by VETTASESS Melbourne.

Before joining the multinational PACCAR Inc. as a Digital Marketing Specialist, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and a Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. He has also been a regular keynote speaker on international marketing, advanced predictive analytics, artificial intelligence, augmented analytics, marketing analytics and data visualization. His current research and practice include WEB3, advanced predictive augmented analytics, AI-powered Digital Marketing and human-centred design.

Business Transformation / Marketing  Technology/ Digital Marketing / Project Management / Former Marketing Engineer.

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